Dave Won: The First Sale You Will Ever Make Is To Yourself

I had the chance to sit down with Dave Won, a Certified Money Coach, who works with high-performing sales teams, and what he shared stopped me in my tracks. Dave doesn't teach tactics or closing techniques. Instead, he helps sellers understand the invisible money beliefs driving their everyday decisions. His work lives at the intersection of disciplined sales execution and the often-hidden world of our personal mindset around money.

Here's what hit me hardest: Dave said that more than 90% of salespeople struggle with being emotionally attached to outcomes. They discount before clients even ask. They push cheaper solutions instead of premium ones. They dodge budget conversations or hold onto deals they should let die because they're secretly afraid of where the next one might come from.

Sound familiar?

But here's the game-changer—it's not about lack of training or a bad territory or tough market conditions. There's something else going on behind the scenes. Dave challenged me to think differently: What's the emotion behind the behavior? What's the mindset driving why salespeople do what they do?

This resonated deeply with my Pro Mindset^® framework. We all have a relationship with money. From the bottom to the very top, every single person carries beliefs about money that shape how they show up. Dave shared his own journey—growing up with immigrant parents who struggled financially, thinking budgeting and tracking every dollar was the answer. But despite doing everything "right" on paper, something still felt off. It took panic attacks and a six-year journey to realize that understanding the emotional drivers behind his money behaviors was the real breakthrough.

That's when it clicked for me. You can't change your behaviors until you understand the why behind the what.

Dave's message is simple but profound: Sales is service, not coercion or manipulation. Dave says, "Every sales opportunity, every touchpoint, every email, and every handshake carries financial potential. Recognizing this can transform your sales strategy." When you genuinely want what's best for your client—when you're willing to walk away from a commission check if it's not the right fit—that's when you build unparalleled trust. That's when you stop being a product pusher and become someone who truly solves problems.

I'm working on Craig 2.0, as I like to say. And conversations like this one remind me why the internal work matters just as much as the systems and strategies. If you're in sales, if you're chasing performance, if you're trying to be your best in your biggest moments—start by getting honest about your relationship with money.

What's driving your behaviors? What hole are you trying to fill? And what would shift if you stopped needing to prove something and started showing up to serve?

Your next chapter starts now.

To hear more from Dave Won’s Pro Mindset Podcast, click here or search on your favorite podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Amazon Music.

📲 Connect with Dave:

Instagram: @davewon_

Facebook: @Dave Won

LinkedIn: @Dave Won

X: @davewon10

       🌐: DaveWon.co 

📢If Dave's insights challenged you to look at your relationship with money differently, you don't have to figure this out alone. I work with high performers …and I worked with Dave Won… through the Pro Mindset^® Coaching Program to help you rewrite your story, raise your standards, and show up differently in your biggest moments.

Pro Mindset^® Testimonial from Dave Won:

“About eight years ago, I started my business and when I first started to monetize, I wasn't making much money. To be exact, I made about $600 in the first two months of monetization. Frustrated, I lacked clarity, I lacked purpose and direction, so I reached out to Craig.

“After going through his Pro Mindset^® coaching program, I ended up cracking $100,000 in the first 12 months. And since then I've been able to quit my corporate job. I have done a TED Talk. I have pivoted my business to where I used to work with individuals now I work with businesses and companies. I also give keynote speeches across the country.

“So, without that foundational coaching that I was able to build with Craig, I would not be where I am today. So I really appreciate Craig, really appreciate all his coaching and could not suggest it enough.

“Thank you, Craig.”

👉Learn more at www.ProMindsetPodcast.com/coaching 

📖If you're ready to understand the why behind your behaviors and build a mindset that serves you instead of sabotages you, my book Pro Mindset^®: Be Your Best In Your Biggest Moments will show you how to rewrite your story, raise your standards, and win on your stage.

👉Order now by emailing Craig at Craig.ProMindset@gmail.com. Cost $15.99. Mention that you read the blog and Craig will personalize a note to you or someone you love and/or respect. Craig Domann, Pro Mindset Podcast, Sports, NFL agent, Mindset coaching, Sports psychology, Mental toughness training, Athletic mindset, Peak performance mindset, Visualization techniques, Self-belief training, Mental resilience, Pro Mindset, Performance mindset, Athlete mental training, Sports mindset coaching, Mental performance coach, Identity gap, Rewrite your story, Performance bubble, How to develop mental toughness like NFL players, Pro Mindset training for athletes, Craig Domann mindset coaching, NFL mindset training techniques, How to build unshakeable confidence, Mental training for college athletes, Sports psychology for peak performance, Visualization & Mental Training, Visualization for athletes, Mental rehearsal techniques, Sports visualization training, Pre-game mental preparation, Mental imagery for performance, Building athletic confidence, Overcoming self-doubt in sports, Confident athlete mindset, Self-belief training methods, Mental confidence building, Overcoming sports adversity, Resilience training for athletes, Comeback mindset, Mental toughness after injury, Athletic resilience building, Performing under pressure, Clutch performance mindset, Pressure situations in sports, Big moment preparation, Competition anxiety management, College athlete mindset, Professional athlete psychology, Young athlete mental training, Student athlete performance, Elite athlete mindset, Youth sports psychology, Coaching mental toughness, Parent athlete support, Sports parent guidance, Athletic development mindset, Executive mindset training, High performance psychology, Business athlete mindset, Leadership mental toughness, Professional peak performance, Mindset podcast, Sports psychology podcast, Mental training tips, Mindset coaching techniques, Athletic success stories, Performance improvement strategies, NFL mindset training, Professional sports psychology, Elite , money, income, Money mindset, Sales psychology, Emotional drivers in sales, Self-sabotaging behaviors, Detachment from outcome Money beliefs, Sales is service, Discounting behavior, Desperate selling, Identity and money, Certified Money Coach, Why behind the what, Emotional brain vs logical brain, Money relationship, Sales mindset training, "Get to the why behind the what", "Sales is service, not coercion", "95% emotional brain, 5% logical brain", "What hole are you trying to fill?", "Self-worth tied to bank account", "Proving them wrong" mentality, "Attachment to outcomes", "Walking away from commission checks", High-performing sales teams, Sales, transformation, Money coaching, Breaking limiting beliefs, Rewriting your money story, Overcoming sales fear, Building trust in sales, Dave Won